COVID-19: Impact on Pet Care (a study in 3 waves), May – July 2020
Pet industry leaders can monitor the impact of the coronavirus pandemic and economic downturn on pet owner purchasing and pet care thanks to a new tracking study from Brakke Consulting. The study is conducted in three monthly waves beginning in May 2020. The research tracks changes in pet owner income, pet ownership, purchasing behavior for key products, and veterinary visits. The study is based on three separate Internet surveys, each conducted among a random national sample of 1,000 pet owners. A report is issued after each survey with full results.
Pet Health Products: Changing Channels, December 2019
A new research study from Brakke Consulting is mapping the changing dynamics of pet product distribution and retailing, especially health and nutrition products.
Pet Health Products: Changing Channels aims to show how pet owner purchasing patterns are changing in light of new sales channels, as well as new ways to obtain veterinary services.
The new Brakke study includes nationally representative surveys of 1,000 pet owners and 500 veterinarians. Findings will be segmented by pet owner purchaser segments, regions of the country and type of veterinary service provider.
Among topics covered in the pet owner research are:
- Where are pet owners purchasing health and nutrition-related products, at what frequency and at what spending level?
- Has their preferred channel changed within the last year, and how?
- How important are convenience, online ordering and home delivery?
- Does where they get their veterinary services impact where they buy products?
- What role does the veterinarian play in influencing brand choice, regardless of purchase location?
Topics covered in the veterinarian survey include:
- Percentage of revenue from product sales
- Impact of outside services (Chewy, 1800PetMeds, etc.) on product sales
- Availability of online sales and home delivery through practice
- Sales volume of home delivered products, and trends
- Service providers used, if any
- Satisfaction with service providers
US Flea Control and Heartworm Markets, December 2019
Small animal parasite control continues to be one of the largest market segments in animal health. Regardless of the general economy’s direction, sales of flea, tick and heartworm products have grown year after year, at a greater rate than the animal health market as a whole. Brakke Consulting’s 2019 update of our annual study addresses the fascinating dynamics of the flea and heartworm preventatives markets. The 200-page report also includes the following information:
- Overview of the veterinary and OTC flea control markets
- Review of new product launches in 2019 including PROHEART 12, CORAXIS and MILBEGUARD, and products in development
- Product descriptions, prices, and sales for the leading flea and heartworm products
- A 2019 survey of 390 veterinarians regarding brands carried; awareness of new products; the impact of product sales outside the veterinary clinic channel; and many other topics
- A 2019 survey of 500 pet owners regarding their flea, tick and heartworm product choices, including brand switching
Pain Management Products for Dogs and Cats, May 2019
Pain management is one of the leading topics in veterinary medicine today. While pain management products for dogs and cats represented a minor part of the pharmaceuticals market 20 years ago, they now represent a substantial market segment.
The new Brakke Consulting report, Pain Management Products for Dogs and Cats, includes information including an overview of acute and chronic pain in small animals, a review of products currently used to treat pain in dogs and cats, and estimates of US sales and prices of leading pain management products.
- New product introductions continue while many new pain management products are in development
- Therapeutic diets and nutritional supplements for joint care and chronic pain are prevalent and growing Review of nutritional supplements used for chronic pain
- A survey of 370 small animal veterinarians regarding their use of pain management products reveals innovative approaches this therapeutic category