On October 8, I had the honor of speaking at the 58th Animal Health Seminar organized by Crecon Research & Consulting, where I gave a presentation to 144 participants from 43 animal health companies.
This was my sixth lecture in Crecon’s long-running seminar series, and the title of my talk was:
“Discounts can be Poison – Strategy is the Real Cure”.
More than ten years ago, the late Ron Brakke of Brakke Consulting, Inc. (BCI) once remarked during his visit to Japan that “the Japanese animal medicine distribution system is about 20 years behind the U.S.”
I sometimes imagine what Ron would say if he could see Japan’s situation today — how far we may have come, and how far we still have to go.
Yet, even now, I cannot help but feel the gap that remains between Japan and the United States.
That is why I continue to raise my voice, sound the alarm, and urge awareness of the challenges ahead.
